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Step 01
Growth strategy & frameworks
14
AARRR pirate metrics (Dave McClure)Acquisition to revenue metrics that anchor the full growth funnel.
Framework details
Acquisition to revenue metrics that anchor the full growth funnel.
Key takeaways
- Understand the core concepts of AARRR pirate metrics (Dave McClure).
- Apply AARRR pirate metrics (Dave McClure) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Growth model frameworkDefine your growth equation to align strategy, channels, and experiments.
Framework details
Define your growth equation to align strategy, channels, and experiments.
Key takeaways
- Understand the core concepts of Growth model framework.
- Apply Growth model framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
AARRR pirate metrics (Dave McClure)
North star metric frameworkIdentify the single metric that best predicts long-term success.
Framework details
Identify the single metric that best predicts long-term success.
Key takeaways
- Understand the core concepts of North star metric framework.
- Apply North star metric framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Growth model framework
Feeds from
Input metrics vs output metricsSeparate leading inputs you control from lagging results you observe.
Framework details
Separate leading inputs you control from lagging results you observe.
Key takeaways
- Understand the core concepts of Input metrics vs output metrics.
- Apply Input metrics vs output metrics to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
North star metric framework
Growth loops frameworkDesign self-reinforcing cycles that compound growth over time.
Framework details
Design self-reinforcing cycles that compound growth over time.
Key takeaways
- Understand the core concepts of Growth loops framework.
- Apply Growth loops framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Input metrics vs output metrics
Feeds from
Viral loop frameworkUsers invite users who invite more users for compounding growth.
Framework details
Users invite users who invite more users for compounding growth.
Key takeaways
- Understand the core concepts of Viral loop framework.
- Apply Viral loop framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Growth loops framework
Content loop frameworkContent attracts users who create more content for organic growth.
Framework details
Content attracts users who create more content for organic growth.
Key takeaways
- Understand the core concepts of Content loop framework.
- Apply Content loop framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Viral loop framework
Paid loop frameworkRevenue funds acquisition that generates more revenue in a loop.
Framework details
Revenue funds acquisition that generates more revenue in a loop.
Key takeaways
- Understand the core concepts of Paid loop framework.
- Apply Paid loop framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Content loop framework
Sales loop frameworkSales generate customers who create referrals and upsells.
Framework details
Sales generate customers who create referrals and upsells.
Key takeaways
- Understand the core concepts of Sales loop framework.
- Apply Sales loop framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Paid loop framework
Growth accounting frameworkNew users plus resurrected users minus churned users equals net growth.
Framework details
New users plus resurrected users minus churned users equals net growth.
Key takeaways
- Understand the core concepts of Growth accounting framework.
- Apply Growth accounting framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sales loop framework
Sustainable growth rateSet growth targets that are realistic given resources and constraints.
Framework details
Set growth targets that are realistic given resources and constraints.
Key takeaways
- Understand the core concepts of Sustainable growth rate.
- Apply Sustainable growth rate to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Growth accounting framework
T2D3 framework (triple, triple, double, double, double)Benchmark aggressive SaaS growth targets for hypergrowth planning.
Framework details
Benchmark aggressive SaaS growth targets for hypergrowth planning.
Key takeaways
- Understand the core concepts of T2D3 framework (triple, triple, double, double, double).
- Apply T2D3 framework (triple, triple, double, double, double) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sustainable growth rate
Rule of 40Combine growth rate and profit margin to assess SaaS health.
Framework details
Combine growth rate and profit margin to assess SaaS health.
Key takeaways
- Understand the core concepts of Rule of 40.
- Apply Rule of 40 to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
T2D3 framework (triple, triple, double, double, double)
Product-market fit measurementValidate PMF with retention cohorts, NPS, and Sean Ellis tests.
Framework details
Validate PMF with retention cohorts, NPS, and Sean Ellis tests.
Key takeaways
- Understand the core concepts of Product-market fit measurement.
- Apply Product-market fit measurement to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Rule of 40
Step 02
Acquisition & channels
16
Bullseye framework (Traction)Identify, test, and focus on the most promising acquisition channel.
Framework details
Identify, test, and focus on the most promising acquisition channel.
Key takeaways
- Understand the core concepts of Bullseye framework (Traction).
- Apply Bullseye framework (Traction) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product-market fit measurement
Channel experimentation frameworkRun disciplined channel tests to scale winners and cut losers.
Framework details
Run disciplined channel tests to scale winners and cut losers.
Key takeaways
- Understand the core concepts of Channel experimentation framework.
- Apply Channel experimentation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Bullseye framework (Traction)
70/20/10 resource allocationBalance proven channels, promising bets, and long-shot experiments.
Framework details
Balance proven channels, promising bets, and long-shot experiments.
Key takeaways
- Understand the core concepts of 70/20/10 resource allocation.
- Apply 70/20/10 resource allocation to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Channel experimentation framework
Organic vs paid balanceDecide when to invest in each and how to transition the mix.
Framework details
Decide when to invest in each and how to transition the mix.
Key takeaways
- Understand the core concepts of Organic vs paid balance.
- Apply Organic vs paid balance to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
70/20/10 resource allocation
Channel-product fitEvaluate how effectively a channel reaches your ideal customers.
Framework details
Evaluate how effectively a channel reaches your ideal customers.
Key takeaways
- Understand the core concepts of Channel-product fit.
- Apply Channel-product fit to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Organic vs paid balance
Multi-channel attributionUnderstand channel contribution and interaction to measure value.
Framework details
Understand channel contribution and interaction to measure value.
Key takeaways
- Understand the core concepts of Multi-channel attribution.
- Apply Multi-channel attribution to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Channel-product fit
Incrementality testingMeasure true causal impact of channels beyond attribution models.
Framework details
Measure true causal impact of channels beyond attribution models.
Key takeaways
- Understand the core concepts of Incrementality testing.
- Apply Incrementality testing to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Multi-channel attribution
CAC (customer acquisition cost) by channelTrack acquisition cost by channel to benchmark efficiency.
Framework details
Track acquisition cost by channel to benchmark efficiency.
Key takeaways
- Understand the core concepts of CAC (customer acquisition cost) by channel.
- Apply CAC (customer acquisition cost) by channel to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Incrementality testing
LTV:CAC by channelCompare lifetime value to acquisition cost to gauge profitability.
Framework details
Compare lifetime value to acquisition cost to gauge profitability.
Key takeaways
- Understand the core concepts of LTV:CAC by channel.
- Apply LTV:CAC by channel to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
CAC (customer acquisition cost) by channel
Payback period by channelMeasure how long it takes to recover acquisition costs.
Framework details
Measure how long it takes to recover acquisition costs.
Key takeaways
- Understand the core concepts of Payback period by channel.
- Apply Payback period by channel to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
LTV:CAC by channel
Audience targeting frameworkUse demographics, behaviors, and lookalikes for precise targeting.
Framework details
Use demographics, behaviors, and lookalikes for precise targeting.
Key takeaways
- Understand the core concepts of Audience targeting framework.
- Apply Audience targeting framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Payback period by channel
Retargeting strategy frameworkRe-engage visitors and high-intent users with tailored messaging.
Framework details
Re-engage visitors and high-intent users with tailored messaging.
Key takeaways
- Understand the core concepts of Retargeting strategy framework.
- Apply Retargeting strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Audience targeting framework
Channel saturation frameworkIdentify when channels max out and plan the next lever.
Framework details
Identify when channels max out and plan the next lever.
Key takeaways
- Understand the core concepts of Channel saturation framework.
- Apply Channel saturation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Retargeting strategy framework
Geographic expansion frameworkSelect markets, test demand, and scale across regions.
Framework details
Select markets, test demand, and scale across regions.
Key takeaways
- Understand the core concepts of Geographic expansion framework.
- Apply Geographic expansion framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Channel saturation framework
Partnership acquisition frameworkAcquire customers through affiliate, referral, and integration partners.
Framework details
Acquire customers through affiliate, referral, and integration partners.
Key takeaways
- Understand the core concepts of Partnership acquisition framework.
- Apply Partnership acquisition framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Geographic expansion framework
Conversion rate optimization (CRO) frameworkImprove landing pages, forms, and flows to lift conversions.
Framework details
Improve landing pages, forms, and flows to lift conversions.
Key takeaways
- Understand the core concepts of Conversion rate optimization (CRO) framework.
- Apply Conversion rate optimization (CRO) framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Partnership acquisition framework
Step 03
Activation & onboarding
12
Activation metric definitionDefine the "aha moment" and the metric that captures activation.
Framework details
Define the "aha moment" and the metric that captures activation.
Key takeaways
- Understand the core concepts of Activation metric definition.
- Apply Activation metric definition to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Conversion rate optimization (CRO) framework
Time to value (TTV) frameworkReduce friction to the first meaningful outcome for new users.
Framework details
Reduce friction to the first meaningful outcome for new users.
Key takeaways
- Understand the core concepts of Time to value (TTV) framework.
- Apply Time to value (TTV) framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Activation metric definition
Onboarding flow frameworkDesign a journey from welcome to first value and habit formation.
Framework details
Design a journey from welcome to first value and habit formation.
Key takeaways
- Understand the core concepts of Onboarding flow framework.
- Apply Onboarding flow framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Time to value (TTV) framework
Progressive onboardingReveal features gradually based on readiness to reduce overwhelm.
Framework details
Reveal features gradually based on readiness to reduce overwhelm.
Key takeaways
- Understand the core concepts of Progressive onboarding.
- Apply Progressive onboarding to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Onboarding flow framework
Contextual onboardingTeach in the moment of need with just-in-time guidance.
Framework details
Teach in the moment of need with just-in-time guidance.
Key takeaways
- Understand the core concepts of Contextual onboarding.
- Apply Contextual onboarding to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Progressive onboarding
Onboarding checklist frameworkGuide users through key activation actions with checklists.
Framework details
Guide users through key activation actions with checklists.
Key takeaways
- Understand the core concepts of Onboarding checklist framework.
- Apply Onboarding checklist framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Contextual onboarding
Empty state designCreate purposeful first experiences before content exists.
Framework details
Create purposeful first experiences before content exists.
Key takeaways
- Understand the core concepts of Empty state design.
- Apply Empty state design to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Onboarding checklist framework
Product tours vs interactive walkthroughsChoose passive demos or active learning based on user needs.
Framework details
Choose passive demos or active learning based on user needs.
Key takeaways
- Understand the core concepts of Product tours vs interactive walkthroughs.
- Apply Product tours vs interactive walkthroughs to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Empty state design
Drip email onboardingSupport activation with timed, personalized email sequences.
Framework details
Support activation with timed, personalized email sequences.
Key takeaways
- Understand the core concepts of Drip email onboarding.
- Apply Drip email onboarding to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product tours vs interactive walkthroughs
Cohort activation analysisCompare activation rates across cohorts to find friction points.
Framework details
Compare activation rates across cohorts to find friction points.
Key takeaways
- Understand the core concepts of Cohort activation analysis.
- Apply Cohort activation analysis to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Drip email onboarding
Activation funnel optimizationIdentify and fix drop-offs in activation flows systematically.
Framework details
Identify and fix drop-offs in activation flows systematically.
Key takeaways
- Understand the core concepts of Activation funnel optimization.
- Apply Activation funnel optimization to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Cohort activation analysis
Quick win frameworkDeliver early success to build confidence and momentum.
Framework details
Deliver early success to build confidence and momentum.
Key takeaways
- Understand the core concepts of Quick win framework.
- Apply Quick win framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Activation funnel optimization
Step 04
Retention & engagement
14
Retention curve analysisAnalyze day 1, 7, 30, and 90 retention patterns.
Framework details
Analyze day 1, 7, 30, and 90 retention patterns.
Key takeaways
- Understand the core concepts of Retention curve analysis.
- Apply Retention curve analysis to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Quick win framework
Related frameworks
Cohort retention analysisCompare retention across user groups over time.
Framework details
Compare retention across user groups over time.
Key takeaways
- Understand the core concepts of Cohort retention analysis.
- Apply Cohort retention analysis to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Retention curve analysis
Related frameworks
L7/L30 engagement frameworkMeasure weekly to monthly engagement for depth of usage.
Framework details
Measure weekly to monthly engagement for depth of usage.
Key takeaways
- Understand the core concepts of L7/L30 engagement framework.
- Apply L7/L30 engagement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Cohort retention analysis
Related frameworks
DAU/MAU ratioTrack daily to monthly usage to understand stickiness.
Framework details
Track daily to monthly usage to understand stickiness.
Key takeaways
- Understand the core concepts of DAU/MAU ratio.
- Apply DAU/MAU ratio to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
L7/L30 engagement framework
Engagement loops frameworkDesign triggers that bring users back repeatedly.
Framework details
Design triggers that bring users back repeatedly.
Key takeaways
- Understand the core concepts of Engagement loops framework.
- Apply Engagement loops framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DAU/MAU ratio
Push notification strategyOptimize timing, frequency, and personalization for re-engagement.
Framework details
Optimize timing, frequency, and personalization for re-engagement.
Key takeaways
- Understand the core concepts of Push notification strategy.
- Apply Push notification strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Engagement loops framework
Email re-engagement frameworkWin back dormant users with targeted email sequences.
Framework details
Win back dormant users with targeted email sequences.
Key takeaways
- Understand the core concepts of Email re-engagement framework.
- Apply Email re-engagement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Push notification strategy
Feature adoption frameworkGuide users from awareness to habit and long-term adoption.
Framework details
Guide users from awareness to habit and long-term adoption.
Key takeaways
- Understand the core concepts of Feature adoption framework.
- Apply Feature adoption framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Email re-engagement framework
Power user curveUnderstand usage frequency distribution and engagement tiers.
Framework details
Understand usage frequency distribution and engagement tiers.
Key takeaways
- Understand the core concepts of Power user curve.
- Apply Power user curve to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Feature adoption framework
Churn prediction frameworkIdentify leading indicators of churn risk for intervention.
Framework details
Identify leading indicators of churn risk for intervention.
Key takeaways
- Understand the core concepts of Churn prediction framework.
- Apply Churn prediction framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Power user curve
Churn prevention frameworkDesign interventions that reduce churn and rescue accounts.
Framework details
Design interventions that reduce churn and rescue accounts.
Key takeaways
- Understand the core concepts of Churn prevention framework.
- Apply Churn prevention framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Churn prediction framework
Habit formation frameworkTrigger, action, reward, and investment loops that create habits.
Framework details
Trigger, action, reward, and investment loops that create habits.
Key takeaways
- Understand the core concepts of Habit formation framework.
- Apply Habit formation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Churn prevention framework
Gamification frameworkUse points, badges, and challenges to increase engagement.
Framework details
Use points, badges, and challenges to increase engagement.
Key takeaways
- Understand the core concepts of Gamification framework.
- Apply Gamification framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Habit formation framework
Community engagement frameworkBuild forums, groups, and events that deepen retention.
Framework details
Build forums, groups, and events that deepen retention.
Key takeaways
- Understand the core concepts of Community engagement framework.
- Apply Community engagement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Gamification framework
Step 05
Referral & virality
10
Viral coefficient (K-factor)Measure invites and conversion rate to quantify virality.
Framework details
Measure invites and conversion rate to quantify virality.
Key takeaways
- Understand the core concepts of Viral coefficient (K-factor).
- Apply Viral coefficient (K-factor) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community engagement framework
Related frameworks
Viral loop designCreate share triggers that bring new users into the product.
Framework details
Create share triggers that bring new users into the product.
Key takeaways
- Understand the core concepts of Viral loop design.
- Apply Viral loop design to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Viral coefficient (K-factor)
Referral program frameworkDesign incentives, mechanics, and promotion to drive referrals.
Framework details
Design incentives, mechanics, and promotion to drive referrals.
Key takeaways
- Understand the core concepts of Referral program framework.
- Apply Referral program framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Viral loop design
Related frameworks
Double-sided incentivesReward both referrer and referee for mutual value.
Framework details
Reward both referrer and referee for mutual value.
Key takeaways
- Understand the core concepts of Double-sided incentives.
- Apply Double-sided incentives to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Referral program framework
Related frameworks
Network effects frameworkUnderstand direct, indirect, and two-sided network effects.
Framework details
Understand direct, indirect, and two-sided network effects.
Key takeaways
- Understand the core concepts of Network effects framework.
- Apply Network effects framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Double-sided incentives
Related frameworks
Social sharing mechanicsDesign what, when, and why users share with others.
Framework details
Design what, when, and why users share with others.
Key takeaways
- Understand the core concepts of Social sharing mechanics.
- Apply Social sharing mechanics to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Network effects framework
Related frameworks
Invitation mechanism designBuild email, link, social, and in-app invitation paths.
Framework details
Build email, link, social, and in-app invitation paths.
Key takeaways
- Understand the core concepts of Invitation mechanism design.
- Apply Invitation mechanism design to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Social sharing mechanics
Related frameworks
Referral attribution frameworkTrack and credit successful referrals accurately.
Framework details
Track and credit successful referrals accurately.
Key takeaways
- Understand the core concepts of Referral attribution framework.
- Apply Referral attribution framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Invitation mechanism design
Related frameworks
Organic vs incentivized sharingBalance natural advocacy with reward-driven sharing.
Framework details
Balance natural advocacy with reward-driven sharing.
Key takeaways
- Understand the core concepts of Organic vs incentivized sharing.
- Apply Organic vs incentivized sharing to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Referral attribution framework
Related frameworks
Viral content frameworkCreate shareable content optimized for distribution platforms.
Framework details
Create shareable content optimized for distribution platforms.
Key takeaways
- Understand the core concepts of Viral content framework.
- Apply Viral content framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Organic vs incentivized sharing
Related frameworks
Step 06
Growth experimentation
12
Growth experiment frameworkForm hypotheses, design tests, analyze results, and iterate.
Framework details
Form hypotheses, design tests, analyze results, and iterate.
Key takeaways
- Understand the core concepts of Growth experiment framework.
- Apply Growth experiment framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Viral content framework
ICE prioritization (impact, confidence, ease)Score experiments to prioritize growth roadmap decisions.
Framework details
Score experiments to prioritize growth roadmap decisions.
Key takeaways
- Understand the core concepts of ICE prioritization (impact, confidence, ease).
- Apply ICE prioritization (impact, confidence, ease) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Growth experiment framework
PIE prioritization (potential, importance, ease)Alternative scoring model to rank experimentation ideas.
Framework details
Alternative scoring model to rank experimentation ideas.
Key takeaways
- Understand the core concepts of PIE prioritization (potential, importance, ease).
- Apply PIE prioritization (potential, importance, ease) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
ICE prioritization (impact, confidence, ease)
A/B testing frameworkRun controlled tests with statistical significance.
Framework details
Run controlled tests with statistical significance.
Key takeaways
- Understand the core concepts of A/B testing framework.
- Apply A/B testing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
PIE prioritization (potential, importance, ease)
Multivariate testingTest multiple variables at once for compound insights.
Framework details
Test multiple variables at once for compound insights.
Key takeaways
- Understand the core concepts of Multivariate testing.
- Apply Multivariate testing to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
A/B testing framework
Sequential testingUse continuous monitoring instead of fixed horizons.
Framework details
Use continuous monitoring instead of fixed horizons.
Key takeaways
- Understand the core concepts of Sequential testing.
- Apply Sequential testing to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Multivariate testing
Minimum viable test (MVT)Validate hypotheses with the smallest possible experiment.
Framework details
Validate hypotheses with the smallest possible experiment.
Key takeaways
- Understand the core concepts of Minimum viable test (MVT).
- Apply Minimum viable test (MVT) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sequential testing
Growth sprint frameworkRun weekly experimentation cycles to build momentum.
Framework details
Run weekly experimentation cycles to build momentum.
Key takeaways
- Understand the core concepts of Growth sprint framework.
- Apply Growth sprint framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Minimum viable test (MVT)
Feeds from
Test velocity metricMeasure how many experiments ship per time period.
Framework details
Measure how many experiments ship per time period.
Key takeaways
- Understand the core concepts of Test velocity metric.
- Apply Test velocity metric to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Growth sprint framework
Learning documentation frameworkCapture hypotheses, results, insights, and next actions.
Framework details
Capture hypotheses, results, insights, and next actions.
Key takeaways
- Understand the core concepts of Learning documentation framework.
- Apply Learning documentation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Test velocity metric
Failed experiment frameworkDocument failures to extract insights and avoid repeat mistakes.
Framework details
Document failures to extract insights and avoid repeat mistakes.
Key takeaways
- Understand the core concepts of Failed experiment framework.
- Apply Failed experiment framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Learning documentation framework
Experiment stack rankingContinuously reorder the backlog based on latest learnings.
Framework details
Continuously reorder the backlog based on latest learnings.
Key takeaways
- Understand the core concepts of Experiment stack ranking.
- Apply Experiment stack ranking to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Failed experiment framework
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