Your progress
0%You've completed 0% of this roadmap. Keep going!
Step 01
Market & customer research
12
Jobs-to-be-done research frameworkAnalyze customer motivations through functional, emotional, and social jobs.
Framework details
Analyze customer motivations through functional, emotional, and social jobs.
Key takeaways
- Understand the core concepts of Jobs-to-be-done research framework.
- Apply Jobs-to-be-done research framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Customer interview frameworkStructure qualitative research to uncover problems and buying criteria.
Framework details
Structure qualitative research to uncover problems and buying criteria.
Key takeaways
- Understand the core concepts of Customer interview framework.
- Apply Customer interview framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Jobs-to-be-done research framework
Win/loss analysis frameworkConduct deal retrospectives to understand competitive dynamics.
Framework details
Conduct deal retrospectives to understand competitive dynamics.
Key takeaways
- Understand the core concepts of Win/loss analysis framework.
- Apply Win/loss analysis framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Customer interview framework
Voice of customer (VOC) frameworkSystematically collect and act on feedback.
Framework details
Systematically collect and act on feedback.
Key takeaways
- Understand the core concepts of Voice of customer (VOC) framework.
- Apply Voice of customer (VOC) framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Win/loss analysis framework
Persona development frameworkProfile target customers based on goals, challenges, and behaviors.
Framework details
Profile target customers based on goals, challenges, and behaviors.
Key takeaways
- Understand the core concepts of Persona development framework.
- Apply Persona development framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Voice of customer (VOC) framework
ICP (ideal customer profile) frameworkDefine best-fit B2B customers using firmographics and technographics.
Framework details
Define best-fit B2B customers using firmographics and technographics.
Key takeaways
- Understand the core concepts of ICP (ideal customer profile) framework.
- Apply ICP (ideal customer profile) framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Persona development framework
Buyer committee mappingIdentify decision makers, influencers, and gatekeepers.
Framework details
Identify decision makers, influencers, and gatekeepers.
Key takeaways
- Understand the core concepts of Buyer committee mapping.
- Apply Buyer committee mapping to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
ICP (ideal customer profile) framework
Customer journey researchMap the experience across all touchpoints and moments of truth.
Framework details
Map the experience across all touchpoints and moments of truth.
Key takeaways
- Understand the core concepts of Customer journey research.
- Apply Customer journey research to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Buyer committee mapping
Competitive intelligence frameworkAnalyze competitor positioning, pricing, and strategy systematically.
Framework details
Analyze competitor positioning, pricing, and strategy systematically.
Key takeaways
- Understand the core concepts of Competitive intelligence framework.
- Apply Competitive intelligence framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Customer journey research
Market opportunity assessmentValidate opportunities by analyzing TAM, growth trends, and barriers.
Framework details
Validate opportunities by analyzing TAM, growth trends, and barriers.
Key takeaways
- Understand the core concepts of Market opportunity assessment.
- Apply Market opportunity assessment to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Competitive intelligence framework
Pain point research frameworkValidate problems by assessing their urgency and consequences.
Framework details
Validate problems by assessing their urgency and consequences.
Key takeaways
- Understand the core concepts of Pain point research framework.
- Apply Pain point research framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Market opportunity assessment
Use case mappingDocument primary, edge, and anti-use cases.
Framework details
Document primary, edge, and anti-use cases.
Key takeaways
- Understand the core concepts of Use case mapping.
- Apply Use case mapping to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Pain point research framework
Step 02
Positioning & messaging
18
Positioning statement frameworkDefine your product's unique value for a specific target audience.
Framework details
Define your product's unique value for a specific target audience.
Key takeaways
- Understand the core concepts of Positioning statement framework.
- Apply Positioning statement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Use case mapping
Related frameworks
Category design frameworkEstablish a new category by defining the problem and POV.
Framework details
Establish a new category by defining the problem and POV.
Key takeaways
- Understand the core concepts of Category design framework.
- Apply Category design framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Positioning statement framework
Message house frameworkStructure messaging hierarchically from pillars to proof points.
Framework details
Structure messaging hierarchically from pillars to proof points.
Key takeaways
- Understand the core concepts of Message house framework.
- Apply Message house framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Category design framework
Messaging hierarchyCascade messaging from company level down to features.
Framework details
Cascade messaging from company level down to features.
Key takeaways
- Understand the core concepts of Messaging hierarchy.
- Apply Messaging hierarchy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Message house framework
Value proposition frameworkArticulate the full value equation for your target customer.
Framework details
Articulate the full value equation for your target customer.
Key takeaways
- Understand the core concepts of Value proposition framework.
- Apply Value proposition framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Messaging hierarchy
Elevator pitch frameworkStructure a compelling 30-second pitch.
Framework details
Structure a compelling 30-second pitch.
Key takeaways
- Understand the core concepts of Elevator pitch framework.
- Apply Elevator pitch framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Value proposition framework
Narrative frameworkTell a story of transformation from the old way to the new way.
Framework details
Tell a story of transformation from the old way to the new way.
Key takeaways
- Understand the core concepts of Narrative framework.
- Apply Narrative framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Elevator pitch framework
Message testing frameworkValidate resonance, clarity, and differentiation.
Framework details
Validate resonance, clarity, and differentiation.
Key takeaways
- Understand the core concepts of Message testing framework.
- Apply Message testing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Narrative framework
Feature-benefit-value ladderConnect features to functional benefits and emotional value.
Framework details
Connect features to functional benefits and emotional value.
Key takeaways
- Understand the core concepts of Feature-benefit-value ladder.
- Apply Feature-benefit-value ladder to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Message testing framework
Comparison positioningDifferentiate clearly against competitors on key dimensions.
Framework details
Differentiate clearly against competitors on key dimensions.
Key takeaways
- Understand the core concepts of Comparison positioning.
- Apply Comparison positioning to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Feature-benefit-value ladder
Point of view (POV) frameworkEstablish thought leadership with a distinct perspective.
Framework details
Establish thought leadership with a distinct perspective.
Key takeaways
- Understand the core concepts of Point of view (POV) framework.
- Apply Point of view (POV) framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Comparison positioning
Messaging by personaTailor core messages to specific buyer types.
Framework details
Tailor core messages to specific buyer types.
Key takeaways
- Understand the core concepts of Messaging by persona.
- Apply Messaging by persona to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Point of view (POV) framework
Messaging by funnel stageAlign communication with awareness, consideration, and decision stages.
Framework details
Align communication with awareness, consideration, and decision stages.
Key takeaways
- Understand the core concepts of Messaging by funnel stage.
- Apply Messaging by funnel stage to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Messaging by persona
Objection handling messagesAddress common barriers proactively.
Framework details
Address common barriers proactively.
Key takeaways
- Understand the core concepts of Objection handling messages.
- Apply Objection handling messages to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Messaging by funnel stage
Product naming frameworkDevelop memorable, trademarkable names.
Framework details
Develop memorable, trademarkable names.
Key takeaways
- Understand the core concepts of Product naming framework.
- Apply Product naming framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Objection handling messages
Tagline/slogan frameworkCondense positioning into a memorable phrase.
Framework details
Condense positioning into a memorable phrase.
Key takeaways
- Understand the core concepts of Tagline/slogan framework.
- Apply Tagline/slogan framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product naming framework
Proof points frameworkBack up claims with data, stories, and awards.
Framework details
Back up claims with data, stories, and awards.
Key takeaways
- Understand the core concepts of Proof points framework.
- Apply Proof points framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Tagline/slogan framework
Message mapVisualize the relationship between core and supporting messages.
Framework details
Visualize the relationship between core and supporting messages.
Key takeaways
- Understand the core concepts of Message map.
- Apply Message map to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Proof points framework
Step 03
Go-to-market strategy
14
GTM strategy frameworkPlan the complete route to market from value prop to metrics.
Framework details
Plan the complete route to market from value prop to metrics.
Key takeaways
- Understand the core concepts of GTM strategy framework.
- Apply GTM strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Message map
Related frameworks
Market entry strategyPrioritize and sequence entry into beachhead markets.
Framework details
Prioritize and sequence entry into beachhead markets.
Key takeaways
- Understand the core concepts of Market entry strategy.
- Apply Market entry strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
GTM strategy framework
Related frameworks
GTM motion selectionChoose between product-led, sales-led, and marketing-led motions.
Framework details
Choose between product-led, sales-led, and marketing-led motions.
Key takeaways
- Understand the core concepts of GTM motion selection.
- Apply GTM motion selection to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Market entry strategy
Related frameworks
Channel strategy frameworkDefine direct and indirect distribution approaches.
Framework details
Define direct and indirect distribution approaches.
Key takeaways
- Understand the core concepts of Channel strategy framework.
- Apply Channel strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
GTM motion selection
Related frameworks
Pricing strategy frameworkSelect the right model: value-based, competitive, or freemium.
Framework details
Select the right model: value-based, competitive, or freemium.
Key takeaways
- Understand the core concepts of Pricing strategy framework.
- Apply Pricing strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Channel strategy framework
Related frameworks
Packaging & tiering frameworkStructure product tiers (good-better-best) and feature gating.
Framework details
Structure product tiers (good-better-best) and feature gating.
Key takeaways
- Understand the core concepts of Packaging & tiering framework.
- Apply Packaging & tiering framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Pricing strategy framework
Related frameworks
Sales model frameworkDetermine the right mix of self-serve, inside, and field sales.
Framework details
Determine the right mix of self-serve, inside, and field sales.
Key takeaways
- Understand the core concepts of Sales model framework.
- Apply Sales model framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Packaging & tiering framework
Related frameworks
Partner GTM frameworkLeverage channel, technology, and referral partners.
Framework details
Leverage channel, technology, and referral partners.
Key takeaways
- Understand the core concepts of Partner GTM framework.
- Apply Partner GTM framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sales model framework
Related frameworks
Vertical vs horizontal GTMDecide between industry-specific and broad market approaches.
Framework details
Decide between industry-specific and broad market approaches.
Key takeaways
- Understand the core concepts of Vertical vs horizontal GTM.
- Apply Vertical vs horizontal GTM to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Partner GTM framework
Related frameworks
GTM timeline & milestonesMap out the execution roadmap from pre-launch to post-launch.
Framework details
Map out the execution roadmap from pre-launch to post-launch.
Key takeaways
- Understand the core concepts of GTM timeline & milestones.
- Apply GTM timeline & milestones to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Vertical vs horizontal GTM
Related frameworks
Launch readiness frameworkEnsure cross-functional preparation across product, sales, and support.
Framework details
Ensure cross-functional preparation across product, sales, and support.
Key takeaways
- Understand the core concepts of Launch readiness framework.
- Apply Launch readiness framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
GTM timeline & milestones
Feeds from
Related frameworks
Beta program frameworkValidate the product with early users before full launch.
Framework details
Validate the product with early users before full launch.
Key takeaways
- Understand the core concepts of Beta program framework.
- Apply Beta program framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch readiness framework
Related frameworks
Early adopter strategyRecruit and support innovators to drive initial penetration.
Framework details
Recruit and support innovators to drive initial penetration.
Key takeaways
- Understand the core concepts of Early adopter strategy.
- Apply Early adopter strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Beta program framework
Related frameworks
Geographic expansion frameworkPlan international rollout with localization and market selection.
Framework details
Plan international rollout with localization and market selection.
Key takeaways
- Understand the core concepts of Geographic expansion framework.
- Apply Geographic expansion framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Early adopter strategy
Related frameworks
Step 04
Product launch
12
Launch strategy frameworkCoordinate goals, messaging, and channels for a successful launch.
Framework details
Coordinate goals, messaging, and channels for a successful launch.
Key takeaways
- Understand the core concepts of Launch strategy framework.
- Apply Launch strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Geographic expansion framework
Related frameworks
Launch tier frameworkCalibrate investment based on launch significance (Tier 1-3).
Framework details
Calibrate investment based on launch significance (Tier 1-3).
Key takeaways
- Understand the core concepts of Launch tier framework.
- Apply Launch tier framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch strategy framework
Launch sequence frameworkRoll out in phases: internal, beta, soft, and public.
Framework details
Roll out in phases: internal, beta, soft, and public.
Key takeaways
- Understand the core concepts of Launch sequence framework.
- Apply Launch sequence framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch tier framework
Related frameworks
Launch messaging frameworkCommunicate what’s new and why it matters clearly.
Framework details
Communicate what’s new and why it matters clearly.
Key takeaways
- Understand the core concepts of Launch messaging framework.
- Apply Launch messaging framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch sequence framework
Related frameworks
Internal launch frameworkEnable teams with training, docs, and FAQs.
Framework details
Enable teams with training, docs, and FAQs.
Key takeaways
- Understand the core concepts of Internal launch framework.
- Apply Internal launch framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch messaging framework
Related frameworks
External launch frameworkAnnounce via press, email, social, and webinars.
Framework details
Announce via press, email, social, and webinars.
Key takeaways
- Understand the core concepts of External launch framework.
- Apply External launch framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Internal launch framework
Related frameworks
Launch event frameworkOrganize virtual or in-person events to generate buzz.
Framework details
Organize virtual or in-person events to generate buzz.
Key takeaways
- Understand the core concepts of Launch event framework.
- Apply Launch event framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
External launch framework
Related frameworks
Press & media strategySecure earned media through outreach and briefings.
Framework details
Secure earned media through outreach and briefings.
Key takeaways
- Understand the core concepts of Press & media strategy.
- Apply Press & media strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch event framework
Related frameworks
Influencer launch strategyAmplify reach through early access and content collaboration.
Framework details
Amplify reach through early access and content collaboration.
Key takeaways
- Understand the core concepts of Influencer launch strategy.
- Apply Influencer launch strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Press & media strategy
Related frameworks
Customer communication frameworkTailor announcements for existing versus new customers.
Framework details
Tailor announcements for existing versus new customers.
Key takeaways
- Understand the core concepts of Customer communication framework.
- Apply Customer communication framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Influencer launch strategy
Related frameworks
Launch metrics frameworkTrack success via awareness, adoption, and revenue.
Framework details
Track success via awareness, adoption, and revenue.
Key takeaways
- Understand the core concepts of Launch metrics framework.
- Apply Launch metrics framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Customer communication framework
Related frameworks
Post-launch optimizationIterate on messaging and performance based on feedback.
Framework details
Iterate on messaging and performance based on feedback.
Key takeaways
- Understand the core concepts of Post-launch optimization.
- Apply Post-launch optimization to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Launch metrics framework
Related frameworks
Step 05
Sales enablement
10
Sales enablement frameworkEquip the sales team with training, content, and tools.
Framework details
Equip the sales team with training, content, and tools.
Key takeaways
- Understand the core concepts of Sales enablement framework.
- Apply Sales enablement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Post-launch optimization
Related frameworks
Sales playbook frameworkGuide sellers on target customers, objections, and process.
Framework details
Guide sellers on target customers, objections, and process.
Key takeaways
- Understand the core concepts of Sales playbook framework.
- Apply Sales playbook framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sales enablement framework
Related frameworks
Demo strategy frameworkDeliver value-focused, customized demonstrations.
Framework details
Deliver value-focused, customized demonstrations.
Key takeaways
- Understand the core concepts of Demo strategy framework.
- Apply Demo strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sales playbook framework
Related frameworks
Battle cards frameworkArm sales with competitor strengths, weaknesses, and key differentiators.
Framework details
Arm sales with competitor strengths, weaknesses, and key differentiators.
Key takeaways
- Understand the core concepts of Battle cards framework.
- Apply Battle cards framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Demo strategy framework
ROI calculator frameworkQuantify value with clear logic and presentation.
Framework details
Quantify value with clear logic and presentation.
Key takeaways
- Understand the core concepts of ROI calculator framework.
- Apply ROI calculator framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Battle cards framework
Case study framework (sales)Prove success with structured customer stories.
Framework details
Prove success with structured customer stories.
Key takeaways
- Understand the core concepts of Case study framework (sales).
- Apply Case study framework (sales) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
ROI calculator framework
Sales deck frameworkStructure pitches from problem to solution and next steps.
Framework details
Structure pitches from problem to solution and next steps.
Key takeaways
- Understand the core concepts of Sales deck framework.
- Apply Sales deck framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Case study framework (sales)
Discovery question frameworkUncover needs using methodologies like SPIN selling.
Framework details
Uncover needs using methodologies like SPIN selling.
Key takeaways
- Understand the core concepts of Discovery question framework.
- Apply Discovery question framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Sales deck framework
Objection handling frameworkProvide recommended responses to common sales hurdles.
Framework details
Provide recommended responses to common sales hurdles.
Key takeaways
- Understand the core concepts of Objection handling framework.
- Apply Objection handling framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Discovery question framework
Competitive positioning (sales)Guide sellers on how and when to position against competitors.
Framework details
Guide sellers on how and when to position against competitors.
Key takeaways
- Understand the core concepts of Competitive positioning (sales).
- Apply Competitive positioning (sales) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Objection handling framework
Step 06
Product-led growth (PLG)
12
PLG strategy frameworkUse the product as the primary channel for acquisition and retention.
Framework details
Use the product as the primary channel for acquisition and retention.
Key takeaways
- Understand the core concepts of PLG strategy framework.
- Apply PLG strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Competitive positioning (sales)
Feeds from
Product onboarding frameworkDesign the user experience from welcome to habit formation.
Framework details
Design the user experience from welcome to habit formation.
Key takeaways
- Understand the core concepts of Product onboarding framework.
- Apply Product onboarding framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
PLG strategy framework
Related frameworks
Activation metric frameworkDefine and measure the "aha moment".
Framework details
Define and measure the "aha moment".
Key takeaways
- Understand the core concepts of Activation metric framework.
- Apply Activation metric framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product onboarding framework
Time-to-value frameworkOptimize pathways to reduce friction and speed up results.
Framework details
Optimize pathways to reduce friction and speed up results.
Key takeaways
- Understand the core concepts of Time-to-value framework.
- Apply Time-to-value framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Activation metric framework
In-product messaging frameworkGuide users with contextual tooltips and modals.
Framework details
Guide users with contextual tooltips and modals.
Key takeaways
- Understand the core concepts of In-product messaging framework.
- Apply In-product messaging framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Time-to-value framework
Feature adoption frameworkDrive usage progression from awareness to habit.
Framework details
Drive usage progression from awareness to habit.
Key takeaways
- Understand the core concepts of Feature adoption framework.
- Apply Feature adoption framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
In-product messaging framework
Freemium strategy frameworkOptimize conversion from free tiers using upgrade triggers.
Framework details
Optimize conversion from free tiers using upgrade triggers.
Key takeaways
- Understand the core concepts of Freemium strategy framework.
- Apply Freemium strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Feature adoption framework
Product virality frameworkEngineer growth loops with sharing incentives.
Framework details
Engineer growth loops with sharing incentives.
Key takeaways
- Understand the core concepts of Product virality framework.
- Apply Product virality framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Freemium strategy framework
Expansion revenue frameworkMonetize growth through upsells and seat expansion.
Framework details
Monetize growth through upsells and seat expansion.
Key takeaways
- Understand the core concepts of Expansion revenue framework.
- Apply Expansion revenue framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product virality framework
Product analytics for PMMInterpret usage data to spot adoption trends and churn risks.
Framework details
Interpret usage data to spot adoption trends and churn risks.
Key takeaways
- Understand the core concepts of Product analytics for PMM.
- Apply Product analytics for PMM to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Expansion revenue framework
Self-service vs sales-assistBalance automated sales with human intervention.
Framework details
Balance automated sales with human intervention.
Key takeaways
- Understand the core concepts of Self-service vs sales-assist.
- Apply Self-service vs sales-assist to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Product analytics for PMM
Product qualified leads (PQL)Score leads based on product usage signals.
Framework details
Score leads based on product usage signals.
Key takeaways
- Understand the core concepts of Product qualified leads (PQL).
- Apply Product qualified leads (PQL) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Self-service vs sales-assist
Skip the manual brainwork
Strategy Console applies these frameworks for you, building validated strategies in hours not weeks.