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Step 01
DevRel strategy & foundation
12
DevRel strategy frameworkWhy (business goals), Who (developer segments), What (value prop), Where (channels), How (tactics). Strategic foundation.
Framework details
Why (business goals), Who (developer segments), What (value prop), Where (channels), How (tactics). Strategic foundation.
Key takeaways
- Understand the core concepts of DevRel strategy framework.
- Apply DevRel strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Four pillars frameworkAdvocacy, marketing, enablement, community working together. Comprehensive program structure.
Framework details
Advocacy, marketing, enablement, community working together. Comprehensive program structure.
Key takeaways
- Understand the core concepts of Four pillars framework.
- Apply Four pillars framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevRel strategy framework
Four C's framework (Ash Arnwine)Code, context, collaboration, creative. Team hiring and capability framework.
Framework details
Code, context, collaboration, creative. Team hiring and capability framework.
Key takeaways
- Understand the core concepts of Four C's framework (Ash Arnwine).
- Apply Four C's framework (Ash Arnwine) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Four pillars framework
Developer persona frameworkTechnical level, use case, pain points, decision authority. Audience segmentation.
Framework details
Technical level, use case, pain points, decision authority. Audience segmentation.
Key takeaways
- Understand the core concepts of Developer persona framework.
- Apply Developer persona framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Four C's framework (Ash Arnwine)
Developer journey mappingAwareness, activation, adoption, advocacy. Lifecycle stages with touchpoints.
Framework details
Awareness, activation, adoption, advocacy. Lifecycle stages with touchpoints.
Key takeaways
- Understand the core concepts of Developer journey mapping.
- Apply Developer journey mapping to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer persona framework
AAARRRP methodology (DevRel funnel)Awareness, acquisition, activation, retention, referral, revenue, product. Developer lifecycle tracking.
Framework details
Awareness, acquisition, activation, retention, referral, revenue, product. Developer lifecycle tracking.
Key takeaways
- Understand the core concepts of AAARRRP methodology (DevRel funnel).
- Apply AAARRRP methodology (DevRel funnel) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer journey mapping
DevRel-as-product mindsetTreating developer program as product. Product thinking for DevRel.
Framework details
Treating developer program as product. Product thinking for DevRel.
Key takeaways
- Understand the core concepts of DevRel-as-product mindset.
- Apply DevRel-as-product mindset to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
AAARRRP methodology (DevRel funnel)
Business alignment frameworkConnecting DevRel activities to revenue, pipeline, retention. Executive buy-in structure.
Framework details
Connecting DevRel activities to revenue, pipeline, retention. Executive buy-in structure.
Key takeaways
- Understand the core concepts of Business alignment framework.
- Apply Business alignment framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevRel-as-product mindset
Developer segmentation frameworkHobbyists, professionals, decision-makers, influencers. Strategic targeting.
Framework details
Hobbyists, professionals, decision-makers, influencers. Strategic targeting.
Key takeaways
- Understand the core concepts of Developer segmentation framework.
- Apply Developer segmentation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Business alignment framework
DevRel team structure frameworkRoles, responsibilities, reporting lines. Organizational design.
Framework details
Roles, responsibilities, reporting lines. Organizational design.
Key takeaways
- Understand the core concepts of DevRel team structure framework.
- Apply DevRel team structure framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer segmentation framework
DevRel program maturity modelEmerging, Developing, Scaling, Leading. Growth stages assessment.
Framework details
Emerging, Developing, Scaling, Leading. Growth stages assessment.
Key takeaways
- Understand the core concepts of DevRel program maturity model.
- Apply DevRel program maturity model to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevRel team structure framework
Stakeholder management frameworkEngineering, product, marketing, sales alignment. Cross-functional collaboration.
Framework details
Engineering, product, marketing, sales alignment. Cross-functional collaboration.
Key takeaways
- Understand the core concepts of Stakeholder management framework.
- Apply Stakeholder management framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevRel program maturity model
Step 02
Developer advocacy & engagement
14
Developer advocacy frameworkBridge between developers and company. Voice of developer internally, voice of company externally.
Framework details
Bridge between developers and company. Voice of developer internally, voice of company externally.
Key takeaways
- Understand the core concepts of Developer advocacy framework.
- Apply Developer advocacy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Stakeholder management framework
Technical evangelism frameworkSpeaking, demos, workshops, technical content. External advocacy structure.
Framework details
Speaking, demos, workshops, technical content. External advocacy structure.
Key takeaways
- Understand the core concepts of Technical evangelism framework.
- Apply Technical evangelism framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer advocacy framework
Internal advocacy frameworkProduct feedback loops, feature requests, bug prioritization. Developer voice to product.
Framework details
Product feedback loops, feature requests, bug prioritization. Developer voice to product.
Key takeaways
- Understand the core concepts of Internal advocacy framework.
- Apply Internal advocacy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Technical evangelism framework
Conference strategy frameworkEvent selection, abstract submission, talk preparation, follow-up. Speaking engagement optimization.
Framework details
Event selection, abstract submission, talk preparation, follow-up. Speaking engagement optimization.
Key takeaways
- Understand the core concepts of Conference strategy framework.
- Apply Conference strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Internal advocacy framework
Workshop & training frameworkHands-on learning, skill building, certification programs. Educational delivery structure.
Framework details
Hands-on learning, skill building, certification programs. Educational delivery structure.
Key takeaways
- Understand the core concepts of Workshop & training framework.
- Apply Workshop & training framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Conference strategy framework
Code sample frameworkWorking examples, best practices, common patterns. Demonstration code strategy.
Framework details
Working examples, best practices, common patterns. Demonstration code strategy.
Key takeaways
- Understand the core concepts of Code sample framework.
- Apply Code sample framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Workshop & training framework
Live coding frameworkPreparation, error handling, audience interaction. Real-time demo structure.
Framework details
Preparation, error handling, audience interaction. Real-time demo structure.
Key takeaways
- Understand the core concepts of Live coding framework.
- Apply Live coding framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Code sample framework
Hackathon frameworkTheme selection, logistics, judging, prizes, follow-up. Developer competition structure.
Framework details
Theme selection, logistics, judging, prizes, follow-up. Developer competition structure.
Key takeaways
- Understand the core concepts of Hackathon framework.
- Apply Hackathon framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Live coding framework
Office hours frameworkRegular availability, question handling, relationship building. Direct support touchpoints.
Framework details
Regular availability, question handling, relationship building. Direct support touchpoints.
Key takeaways
- Understand the core concepts of Office hours framework.
- Apply Office hours framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Hackathon framework
Developer champion programIdentification, enablement, recognition, retention. Power user cultivation.
Framework details
Identification, enablement, recognition, retention. Power user cultivation.
Key takeaways
- Understand the core concepts of Developer champion program.
- Apply Developer champion program to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Office hours framework
Beta program frameworkEarly access, feedback collection, NDA management. Pre-launch testing structure.
Framework details
Early access, feedback collection, NDA management. Pre-launch testing structure.
Key takeaways
- Understand the core concepts of Beta program framework.
- Apply Beta program framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer champion program
Feedback collection frameworkSurveys, interviews, user testing, feature voting. Systematic input gathering.
Framework details
Surveys, interviews, user testing, feature voting. Systematic input gathering.
Key takeaways
- Understand the core concepts of Feedback collection framework.
- Apply Feedback collection framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Beta program framework
Developer success storiesCase studies, testimonials, reference customers. Social proof creation.
Framework details
Case studies, testimonials, reference customers. Social proof creation.
Key takeaways
- Understand the core concepts of Developer success stories.
- Apply Developer success stories to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Feedback collection framework
Speaking engagement frameworkCFP process, slide design, delivery practice, Q&A handling. Professional speaking structure.
Framework details
CFP process, slide design, delivery practice, Q&A handling. Professional speaking structure.
Key takeaways
- Understand the core concepts of Speaking engagement framework.
- Apply Speaking engagement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer success stories
Step 03
Developer experience (DX)
16
DevEx framework (three dimensions)Feedback loops, cognitive load, flow state. Experience measurement foundation.
Framework details
Feedback loops, cognitive load, flow state. Experience measurement foundation.
Key takeaways
- Understand the core concepts of DevEx framework (three dimensions).
- Apply DevEx framework (three dimensions) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Speaking engagement framework
Related frameworks
SPACE frameworkSatisfaction, performance, activity, communication, efficiency. Multi-dimensional productivity framework.
Framework details
Satisfaction, performance, activity, communication, efficiency. Multi-dimensional productivity framework.
Key takeaways
- Understand the core concepts of SPACE framework.
- Apply SPACE framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevEx framework (three dimensions)
Developer experience index (DXI)14-factor composite score. Engineering effectiveness measurement.
Framework details
14-factor composite score. Engineering effectiveness measurement.
Key takeaways
- Understand the core concepts of Developer experience index (DXI).
- Apply Developer experience index (DXI) to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
SPACE framework
Related frameworks
DX core 4 frameworkSpeed, effectiveness, quality, impact. Unified productivity measurement.
Framework details
Speed, effectiveness, quality, impact. Unified productivity measurement.
Key takeaways
- Understand the core concepts of DX core 4 framework.
- Apply DX core 4 framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer experience index (DXI)
Onboarding experience frameworkFirst commit, documentation clarity, setup time. Getting started optimization.
Framework details
First commit, documentation clarity, setup time. Getting started optimization.
Key takeaways
- Understand the core concepts of Onboarding experience framework.
- Apply Onboarding experience framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DX core 4 framework
API design frameworkIntuitiveness, consistency, error messages, versioning. Developer-friendly API structure.
Framework details
Intuitiveness, consistency, error messages, versioning. Developer-friendly API structure.
Key takeaways
- Understand the core concepts of API design framework.
- Apply API design framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Onboarding experience framework
Documentation frameworkGetting started, tutorials, reference, troubleshooting. Complete doc strategy.
Framework details
Getting started, tutorials, reference, troubleshooting. Complete doc strategy.
Key takeaways
- Understand the core concepts of Documentation framework.
- Apply Documentation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
API design framework
SDK & library frameworkLanguage coverage, installation ease, examples, maintenance. Developer tool quality.
Framework details
Language coverage, installation ease, examples, maintenance. Developer tool quality.
Key takeaways
- Understand the core concepts of SDK & library framework.
- Apply SDK & library framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Documentation framework
CLI tool frameworkDiscoverability, help text, error messages, speed. Command-line experience.
Framework details
Discoverability, help text, error messages, speed. Command-line experience.
Key takeaways
- Understand the core concepts of CLI tool framework.
- Apply CLI tool framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
SDK & library framework
Error message frameworkClarity, actionability, context, documentation links. Developer-friendly errors.
Framework details
Clarity, actionability, context, documentation links. Developer-friendly errors.
Key takeaways
- Understand the core concepts of Error message framework.
- Apply Error message framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
CLI tool framework
Integration testing frameworkSandbox environments, test data, debugging tools. Development environment quality.
Framework details
Sandbox environments, test data, debugging tools. Development environment quality.
Key takeaways
- Understand the core concepts of Integration testing framework.
- Apply Integration testing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Error message framework
Time to first hello worldSetup to working code measurement. Friction point identification.
Framework details
Setup to working code measurement. Friction point identification.
Key takeaways
- Understand the core concepts of Time to first hello world.
- Apply Time to first hello world to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Integration testing framework
Time to value frameworkInitial setup to meaningful outcome. Activation optimization.
Framework details
Initial setup to meaningful outcome. Activation optimization.
Key takeaways
- Understand the core concepts of Time to value framework.
- Apply Time to value framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Time to first hello world
Developer portal frameworkDocumentation, API reference, community, support. Central resource hub.
Framework details
Documentation, API reference, community, support. Central resource hub.
Key takeaways
- Understand the core concepts of Developer portal framework.
- Apply Developer portal framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Time to value framework
Tooling ecosystem frameworkIDE plugins, CI/CD integration, monitoring. Developer productivity tools.
Framework details
IDE plugins, CI/CD integration, monitoring. Developer productivity tools.
Key takeaways
- Understand the core concepts of Tooling ecosystem framework.
- Apply Tooling ecosystem framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer portal framework
Platform engineering frameworkInternal developer platform, golden paths, self-service. Infrastructure for developers.
Framework details
Internal developer platform, golden paths, self-service. Infrastructure for developers.
Key takeaways
- Understand the core concepts of Platform engineering framework.
- Apply Platform engineering framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Tooling ecosystem framework
Step 04
Community building & management
13
Community strategy frameworkPurpose, platforms, governance, growth. Foundation for developer community.
Framework details
Purpose, platforms, governance, growth. Foundation for developer community.
Key takeaways
- Understand the core concepts of Community strategy framework.
- Apply Community strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Platform engineering framework
Feeds from
Community platform selectionForum, Discord, Slack, Reddit, GitHub Discussions. Channel strategy framework.
Framework details
Forum, Discord, Slack, Reddit, GitHub Discussions. Channel strategy framework.
Key takeaways
- Understand the core concepts of Community platform selection.
- Apply Community platform selection to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community strategy framework
Community guidelines frameworkCode of conduct, moderation, enforcement. Healthy community culture.
Framework details
Code of conduct, moderation, enforcement. Healthy community culture.
Key takeaways
- Understand the core concepts of Community guidelines framework.
- Apply Community guidelines framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community platform selection
Community engagement frameworkQuestions answered, discussions started, recognition given. Activity stimulation.
Framework details
Questions answered, discussions started, recognition given. Activity stimulation.
Key takeaways
- Understand the core concepts of Community engagement framework.
- Apply Community engagement framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community guidelines framework
Community health metricsActive members, response time, sentiment, retention. Community vitality measurement.
Framework details
Active members, response time, sentiment, retention. Community vitality measurement.
Key takeaways
- Understand the core concepts of Community health metrics.
- Apply Community health metrics to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community engagement framework
Moderation frameworkTools, team, escalation, transparency. Community safety structure.
Framework details
Tools, team, escalation, transparency. Community safety structure.
Key takeaways
- Understand the core concepts of Moderation framework.
- Apply Moderation framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community health metrics
User-generated content frameworkEncouraging contributions, showcasing, rewarding. Community-created value.
Framework details
Encouraging contributions, showcasing, rewarding. Community-created value.
Key takeaways
- Understand the core concepts of User-generated content framework.
- Apply User-generated content framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Moderation framework
Community events frameworkMeetups, virtual events, AMAs, webinars. Gathering strategy.
Framework details
Meetups, virtual events, AMAs, webinars. Gathering strategy.
Key takeaways
- Understand the core concepts of Community events framework.
- Apply Community events framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
User-generated content framework
Ambassador program frameworkSelection, training, benefits, recognition. Community leader cultivation.
Framework details
Selection, training, benefits, recognition. Community leader cultivation.
Key takeaways
- Understand the core concepts of Ambassador program framework.
- Apply Ambassador program framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community events framework
Community rituals frameworkWeekly threads, monthly showcases, annual events. Consistent engagement patterns.
Framework details
Weekly threads, monthly showcases, annual events. Consistent engagement patterns.
Key takeaways
- Understand the core concepts of Community rituals framework.
- Apply Community rituals framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Ambassador program framework
Contribution frameworkCode contributions, documentation, examples, translations. Developer participation.
Framework details
Code contributions, documentation, examples, translations. Developer participation.
Key takeaways
- Understand the core concepts of Contribution framework.
- Apply Contribution framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community rituals framework
Community recognition frameworkBadges, leaderboards, spotlights, swag. Member appreciation.
Framework details
Badges, leaderboards, spotlights, swag. Member appreciation.
Key takeaways
- Understand the core concepts of Community recognition framework.
- Apply Community recognition framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Contribution framework
Community-to-product feedback loopFeature requests, bug reports, improvement suggestions. Community input integration.
Framework details
Feature requests, bug reports, improvement suggestions. Community input integration.
Key takeaways
- Understand the core concepts of Community-to-product feedback loop.
- Apply Community-to-product feedback loop to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community recognition framework
Step 05
Developer marketing & content
12
Developer marketing frameworkBottom-up adoption, technical credibility, anti-marketing marketing. Developer-specific approach.
Framework details
Bottom-up adoption, technical credibility, anti-marketing marketing. Developer-specific approach.
Key takeaways
- Understand the core concepts of Developer marketing framework.
- Apply Developer marketing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community-to-product feedback loop
Technical content strategyBlog posts, tutorials, architecture posts, case studies. Educational content planning.
Framework details
Blog posts, tutorials, architecture posts, case studies. Educational content planning.
Key takeaways
- Understand the core concepts of Technical content strategy.
- Apply Technical content strategy to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer marketing framework
Developer content funnelAwareness (blog), Consideration (tutorial), Decision (case study). Content by stage.
Framework details
Awareness (blog), Consideration (tutorial), Decision (case study). Content by stage.
Key takeaways
- Understand the core concepts of Developer content funnel.
- Apply Developer content funnel to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Technical content strategy
Video content frameworkScreencasts, conference talks, live streams, short-form. Video strategy for developers.
Framework details
Screencasts, conference talks, live streams, short-form. Video strategy for developers.
Key takeaways
- Understand the core concepts of Video content framework.
- Apply Video content framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer content funnel
Code-first marketing frameworkWorking code as marketing material. GitHub-native promotion.
Framework details
Working code as marketing material. GitHub-native promotion.
Key takeaways
- Understand the core concepts of Code-first marketing framework.
- Apply Code-first marketing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Video content framework
Developer blog frameworkTechnical depth, code examples, problem-solving. Long-form content structure.
Framework details
Technical depth, code examples, problem-solving. Long-form content structure.
Key takeaways
- Understand the core concepts of Developer blog framework.
- Apply Developer blog framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Code-first marketing framework
Tutorial frameworkProblem definition, step-by-step, code samples, troubleshooting. Learning content structure.
Framework details
Problem definition, step-by-step, code samples, troubleshooting. Learning content structure.
Key takeaways
- Understand the core concepts of Tutorial framework.
- Apply Tutorial framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer blog framework
Technical writing frameworkAccuracy, clarity, completeness, maintainability. Developer documentation writing.
Framework details
Accuracy, clarity, completeness, maintainability. Developer documentation writing.
Key takeaways
- Understand the core concepts of Technical writing framework.
- Apply Technical writing framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Tutorial framework
SEO for developer contentTechnical keywords, code snippets, Stack Overflow optimization. Discovery optimization.
Framework details
Technical keywords, code snippets, Stack Overflow optimization. Discovery optimization.
Key takeaways
- Understand the core concepts of SEO for developer content.
- Apply SEO for developer content to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Technical writing framework
Social media for developersTwitter, LinkedIn, Dev.to, Hacker News, Reddit. Platform-specific strategy.
Framework details
Twitter, LinkedIn, Dev.to, Hacker News, Reddit. Platform-specific strategy.
Key takeaways
- Understand the core concepts of Social media for developers.
- Apply Social media for developers to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
SEO for developer content
Newsletter strategy frameworkFrequency, content mix, personalization, growth. Email engagement for developers.
Framework details
Frequency, content mix, personalization, growth. Email engagement for developers.
Key takeaways
- Understand the core concepts of Newsletter strategy framework.
- Apply Newsletter strategy framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Social media for developers
Podcast framework for DevRelInterview format, technical depth, guest selection. Audio content strategy.
Framework details
Interview format, technical depth, guest selection. Audio content strategy.
Key takeaways
- Understand the core concepts of Podcast framework for DevRel.
- Apply Podcast framework for DevRel to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Newsletter strategy framework
Step 06
Metrics & ROI measurement
13
DevRel ROI frameworkPipeline influence, product feedback value, adoption acceleration. Business value demonstration.
Framework details
Pipeline influence, product feedback value, adoption acceleration. Business value demonstration.
Key takeaways
- Understand the core concepts of DevRel ROI framework.
- Apply DevRel ROI framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Podcast framework for DevRel
Awareness metrics frameworkReach, impressions, website traffic, social following. Top-of-funnel measurement.
Framework details
Reach, impressions, website traffic, social following. Top-of-funnel measurement.
Key takeaways
- Understand the core concepts of Awareness metrics framework.
- Apply Awareness metrics framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DevRel ROI framework
Engagement metrics frameworkContent consumption, event attendance, community activity. Mid-funnel measurement.
Framework details
Content consumption, event attendance, community activity. Mid-funnel measurement.
Key takeaways
- Understand the core concepts of Engagement metrics framework.
- Apply Engagement metrics framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Awareness metrics framework
Adoption metrics frameworkActive users, API calls, SDK downloads, integration completions. Bottom-funnel measurement.
Framework details
Active users, API calls, SDK downloads, integration completions. Bottom-funnel measurement.
Key takeaways
- Understand the core concepts of Adoption metrics framework.
- Apply Adoption metrics framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Engagement metrics framework
Retention & loyalty frameworkChurn rate, NPS, renewal rates, expansion revenue. Long-term value measurement.
Framework details
Churn rate, NPS, renewal rates, expansion revenue. Long-term value measurement.
Key takeaways
- Understand the core concepts of Retention & loyalty framework.
- Apply Retention & loyalty framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Adoption metrics framework
Attribution frameworkFirst-touch, last-touch, multi-touch for DevRel. Impact tracking methodology.
Framework details
First-touch, last-touch, multi-touch for DevRel. Impact tracking methodology.
Key takeaways
- Understand the core concepts of Attribution framework.
- Apply Attribution framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Retention & loyalty framework
Developer funnel analyticsAwareness to Activation to Adoption to Advocacy. Conversion tracking.
Framework details
Awareness to Activation to Adoption to Advocacy. Conversion tracking.
Key takeaways
- Understand the core concepts of Developer funnel analytics.
- Apply Developer funnel analytics to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Attribution framework
DORA metrics for DevExDeployment frequency, lead time, change failure rate, MTTR. Engineering performance.
Framework details
Deployment frequency, lead time, change failure rate, MTTR. Engineering performance.
Key takeaways
- Understand the core concepts of DORA metrics for DevEx.
- Apply DORA metrics for DevEx to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer funnel analytics
Community health scoreActivity, growth, sentiment, retention combined. Aggregate community measurement.
Framework details
Activity, growth, sentiment, retention combined. Aggregate community measurement.
Key takeaways
- Understand the core concepts of Community health score.
- Apply Community health score to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
DORA metrics for DevEx
Content performance frameworkViews, engagement, conversions, SEO ranking. Content effectiveness tracking.
Framework details
Views, engagement, conversions, SEO ranking. Content effectiveness tracking.
Key takeaways
- Understand the core concepts of Content performance framework.
- Apply Content performance framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Community health score
Event success metricsAttendance, engagement, leads, satisfaction, follow-up conversions. Event ROI measurement.
Framework details
Attendance, engagement, leads, satisfaction, follow-up conversions. Event ROI measurement.
Key takeaways
- Understand the core concepts of Event success metrics.
- Apply Event success metrics to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Content performance framework
Developer satisfaction surveyQuarterly or bi-annual NPS, satisfaction, friction points. Perception tracking.
Framework details
Quarterly or bi-annual NPS, satisfaction, friction points. Perception tracking.
Key takeaways
- Understand the core concepts of Developer satisfaction survey.
- Apply Developer satisfaction survey to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Event success metrics
DevRel dashboard frameworkNorth Star metrics, leading indicators, lagging indicators. Executive reporting structure.
Framework details
North Star metrics, leading indicators, lagging indicators. Executive reporting structure.
Key takeaways
- Understand the core concepts of DevRel dashboard framework.
- Apply DevRel dashboard framework to growth decisions and prioritization.
- Measure the impact with practical metrics and real-world benchmarks.
Prerequisites
Developer satisfaction survey
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